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Jubileu created a new line of bars of chocolate
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Imperial has just created a new line of bars of chocolate, the R-Size Regina. Milk, Almonds, Extra Noir 70% cacao and kids + milk are the choice range that will delight the youngest'. With a ‘modern and appealing image', the creation of R-Size Regina chocolate aims to achieve a younger public, giving it a new way of tasting Regina chocolate, which is made up of 18 little squares of a delicious taste. Aimed at extending the traditional target of Regina brand, the new R-Size Regina ‘was created for all those who search a more practical solution of consumption, associating the 18 squares of a delicious chocolate to a functional nature'. It is a source of mineral salts, as calcium, magnesium and phosphorus, which are essential to our health. Besides having natural anti-oxidants from cacao, which are really visible in the type Extra Noir 70 % cacao, R-Size Regina chocolates are going to be available in all distribution channels. In the scope of the increase in the choice range of the chocolates, ‘Regina has a different rank, presenting a more dynamic and innovative image, maintaining the values of this brand, such as tradition, quality and knowledge of how to make a good chocolate'. With a strong presence in the modern distribution, Regina brand has reinforced its position in all the market segments where it participates, as a result of a strategy of marketing based on innovation, differentiation and competitiveness. |
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