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History
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Eleven years of History During the edition of September 22, 1995, the newspaper O Emigrante/Mundo Português announced the accomplishment of the I Congress of Businessmen of the Food and Beverage Sector, provoking a discussion about the way of promoting Portuguese products and brands abroad. The initiative was well received by the companies, businessmen and other institutions contacted. "We think this may be an important step in the process of internationalization of Portuguese food and beverage products, as well as an alert that will lead to modification of concepts, philosophy and complacence existing. No doubt, these are our objectives", explained the organization of the Congress 11 years ago. The I Congress of Businessmen of the Food and Beverage Sector proposed to bring to Portugal Portuguese businessmen residing abroad who were at that time already responsible for around 25 thousand companies in the most diversified places of the World, restaurants, cafés, bars and supermarkets, a lot of them of an unquestionable renown and considerable dimension. In one of its articles about the event the O Emigrante/Mundo Português wrote: "It is a medium- or event long-term process, but it is also a process that may turn out an unstoppable snowball due to the potential of the sector approached, in case one sees Portuguese communities spread all over the world as a real and potential market of more than 4,5 million consumers who, naturally, will represent the best promotional motor of our products among to the population of their host countries." The challenge was launched... |
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